Thaler, Richard H.
Summary: Since the original publication of Nudge more than a decade ago, the word "nudge" has entered the vocabulary of businesspeople, policymakers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice...
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Publisher / Publication Date: Yale University Press 2021
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1 available in Adult Non-fiction, Call number: 330.01 THAThaler, Richard H.
Summary: Offering a study of the application of the science of choice, a guide that uses examples from all aspects of life demonstrates how it is possible to design environments that make it more likely for us to act in our own interests.
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Publisher / Publication Date: Penguin Books 2009
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Summary: Reveals pervasive marketing practices used by some of the world's largest companies to manipulate consumers and argues that guerilla market techniques intentionally tap the public's deepest fears, vulnerabilities, and dreams.
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Publisher / Publication Date: Crown Business 2011